What is a SERP feature?
Any result on a Google Search Engine Results Page (SERP) that is not an organic result is referred to as a SERP feature. These are the most typical SERP Features:
- Rich Snippets could enhance an existing result visually.
(e.g., review stars for product ratings)
- Paid Results that are bought by bidding on keywords.
- Universal Results that appear in addition to organic results.
(e.g., image results, new results, featured snippets)
- Knowledge Graph data which appears as panels or boxes
Every SERP result in the beginning of Google's existence had the same appearance, and these conventional organic results have not seen much change over time.
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| In the early days of Google ( 2009 vs 2016) |
What are some of the most popular SERP features?
16 SERP Features that frequently appear in Google SERPs are displayed in the table below. The symbol displays how Moz Pro recognizes them. Check out the blog post Mega-SERP: A Visual Guide to Google for examples of even more SERP features.
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